ABOUT US

EXPERIENCED SPECIALISTS: 
Encore Design is a firmly established creative consultancy with over 25 years of specialized experience in consumer product branding, packaging design and point-of-sale communication. Our team is passionate about brand to consumer connections and is committed to our clients’ success in the retail environment and on e-commerce. We develop, communicate and cultivate brand personality with our analytical approach to design.

GLOBAL PERSPECTIVE: 
Our innovative designs are sold online and in prominent retailers around the world including Wal-Mart, Home Depot, Lowe’s, Target, Bed Bath & Beyond, Costco, Sam’s, BJ’s, major pharmacy chains, electronic, pet, hardware, grocery, beauty, party and department stores. We are masters of clear and efficient design communication. Our proven methods have helped our clients to increase sales, ROI, consumer awareness and brand loyalty.

ACCESSIBLE AND INSIGHTFUL:
At Encore, we make the development process fun! Our passion is fueled by communication, collaboration and the relevant insight that comes from experience. Our diverse team of top level designers, copywriters, production artists and prototype experts offer solutions that stay ahead of evolving consumer mindsets. We are a trusted resource committed to our clients’ success.

DELIGHTED BY VISUALS: 
Brand communication through design is a language we have mastered. We understand visual hierarchy and how a carefully tailored graphic story connects, inspires and sells. Well-designed packaging, consistent visual brand language, marketing and point-of-sale messaging reinforces and strengthens these connections. Encore builds a strategic visual foundation and infuses years of proven insight to achieve maximum results for our clients. It’s all in the details.

POWERFUL SUPPORT FORCE AND DESIGN RESOURCE: 
We are an agile and forward-thinking support team. If you are searching for retail results and repeat performance, invite the Encore Design Team to become your creative collaborators. Gain confidence knowing that we will provide your brands with all of the tools necessary to succeed in both digital and retail environments. 

Services

BRAND STRATEGY & VISION
The essence of your brand is a combination of feelings, traits, experiences and expectations that are associated with your name and products. A properly implemented brand strategy communicates this with a clear, consistent brand message across all consumer touchpoints. It aligns positioning with a vision for future growth, builds brand equity and ensures a competitive advantage. We strengthen and revitalize established brands, strategize to create new ones and provide full creative support to category leaders.
Visual Positioning - Naming - Copywriting - Opportunity Assessment - Architecture - Design Planning - Brand Vision

BRAND IDENTITY & VISUAL EXPRESSION
The design of assets and visual brand language that reinforces your brand's core values, tells your story and inspires profound consumer connections. Successful visual expression speaks powerfully without words.
Brand Identity Systems for Packaging - Logo Development - Visual Brand Language - Style Guides - Brand Books

PACKAGING DESIGN & PRODUCTION
Our primary focus at Encore is strategic brand identity and packaging design. Consistent brand visuals that clearly speak your language applied to packaging that piques interest, stimulates a need and prompts a sale. All of our services strengthen and support our primary focus, and packaging is where we excel. Encore has established numerous brands that are seen on TV, sold online and found in most major retail stores. Our packaging expertise covers a wide array of consumer product categories and industries. Meet with us to learn more.
Ideation - Concept Development - Structural Innovation - Packaging Design Systems - Iconography - Illustration - Photography - Packaging Assets - Brand Revitalization - Brand Extensions - Adaptations - Mockups - Production - Print Ready Files

PROTOTYPE SAMPLES & COMPS
We offer our clients tangible packaging prototypes throughout the entire development process to aid with visualization. Creative concepts spring to life in the form of an actual 3D prototype. We are meticulous about every detail during production, and the results are sheer perfection. Encore: perfecting your packaging.
Packaging Prototype Samples - Comps - Realization

SALES & MARKETING SUPPORT
Advertising, sales support and marketing materials enhance consumer awareness and brand recognition. We have created concepts that have been used as presentation aids for some of the world’s largest retailers. We have been the creative force behind several successful product launches and innovations. Energize your retail presence with our support.
Advertisements & Promos - Sell Sheets - Presentation Aids - Catalogs - Collateral - Custom Concepts

ACTIVATION, POP DISPLAY DESIGN & SIGNAGE
Imagine an environment that showcases your products and is rich with brand expression. Encore will make it a reality.
In-Store Experience - Displays - Signage - Environmental Graphics - Visual Brand Activation - Trade Shows & Events

Product categories